Idaho Preferred® is a program to identify and promote food and agricultural products grown, raised, or processed in the Gem State. Administered by the Idaho State Department of Agriculture, the program showcases the quality, diversity, and availability of Idaho food and agricultural products and is seeking to capitalize on consumers’ growing demand for local products.

Instituted in 2002 with funding from a USDA grant, the Idaho Preferred® program has been successful in raising consumer awareness of Idaho food and agriculture products. Idaho retailers such as Albertsons, Paul’s Market, and Wal-Mart have embraced the program with in-store demonstrations, product identification, promotions, and sales ads. Effective TV, radio and billboard advertising along with several special events keep Idaho products top of mind with consumers. Farmers markets across the state are taking advantage of the Idaho Preferred® program to increase awareness of local products at their markets.

In addition to marketing programs, Idaho Preferred® has launched an exciting school initiative. The program aims not only to educate children about healthy eating and Idaho agriculture but also to increase the number of local foods on the menu. The Idaho Preferred® school program also includes a fundraising component featuring Idaho food and agriculture products as options to the traditional school fundraisers.

Idaho Preferred® members are local companies passionate about selling quality food and agricultural products. The blue and gold label stands as a symbol for fresh quality products produced in Idaho, and supports local growers, producers and food processors. Look for the Idaho Preferred® label the next time you are at your local grocer, farmers market, restaurant or retail nursery and be assured that you are buying “The Pick of the Crop from Idaho.”

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Idaho State Department of Agriculture