Tomato World is the result of a joint effort of innovative and involved partners active within the Dutch greenhouse farming sector. Companies that are proud of this vigorous and sustainable sector and the technological leading position that they have in the rest of the world.The intention of the initiators of Tomato World is to put the power of the sector in the limelight and to create a platform for cooperation, education and knowledge exchange.

The target groups include other sector peers, retailers, policymakers, students (adults and children) and foreign interested parties. Tomato World is located in the centre of the Westland (Netherlands) and consists of a 1500 m2 greenhouse and an area of 500 m2 set up as an information and education centre.

Visitors can expect a unique experience at Tomato World. They can see not just one tomato variety grow ‘live’ as is the case in other greenhouses but no han fifty varieties in a greenhouse that can be best compared with a high-tech showroom. The information and education centre offers information but above all an experience.

Ultimately a living natural product is involved within this context. Visitors can see, hear, smell, taste and experience. Existing and specially produced film material is used. The information is accessible to different target groups through subtitling and voice-overs that can be easily updated.

Tomato World is also a display window for research results that would otherwise easily disappear in archives never to be seen again. You can, of course, also taste since such a large variety of tomatoes is available. This ensures that a visit to Tomato World is not just an interesting experience, it is also a tasty one.

The last innovation is the ‘closed greenhouse’. An integrated climate and energy system for the maximum control of the growth factors,the temperature and CO2. The surplus heat is stored and only used again when needed. Venting is a thing of the past. The closed greenhouse can generate no less than forty percent sustainable energy and save a minimum of thirty percent with regard to fossil fuels by storing the heat produced during the summer. This, therefore, ensures that modern greenhouses can contribute to the reduction of the greenhouse effect and to the improvement of the environment with these developments.

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