Catalina can help manufacturer and retail brands deliver unprecedented performance and healthier outcomes. Only Catalina sees the evolving purchase histories of more than 75 percent of U.S. shoppers and 130 million health consumers, with an in-store network of 50,000 food, drug and mass merchant locations worldwide.
What People Are Saying about Catalina
“At media agencies we make a big deal about demographics, psychographics, and behavioral targeting, but the Catalina data…takes targeting to a whole new level,” said David Sommer, managing partner and director of the retail practice at WPP’s Mediaedge:cia.
–New Ad Net Registers With Consumers – AdWeek
“The old notion that coupons only appeal to highly deal-driven consumers and not to ‘best customers’ is falling fast. Todd Morris, Executive Vice President of Brand Development at Catalina, said its research shows that more than 70 percent of shoppers will redeem at least one Checkout Coupon annually, and ‘the greatest concentration is with most valuable customers with the biggest baskets.'”
–Coupons Are Hot, but Are They a Bargain for Brands? – AdAge.com
“Catalina’s mobile couponing programs delivered double-digit lifts in incremental store visits and spending at participating retailers, as well as significant double- to triple-digit lifts in incremental sales volume for participating brands.”
–Mobile Couponing Leads to Higher Traffic, Sales Volume – Progressive Grocer
Solutions Showcase Catalina Health
PatientLink® delivers highly relevant and personalized messages through patented pharmacy technology to provide patient-tailored messages directly into the hands of the health consumer.
CheckoutRx® makes a front-of-the-store connection possible by reaching the most appropriate customers purchasing specific consumer packaged goods (CPG) or over-the-counter (OTC) products